Company overview

We are a leading pool company based in Napa County with a multi-decade reputation for quality, craftsmanship, and customer trust. Our business spans new pool construction, remodels and upgrades, and recurring service and maintenance.

We are entering a new era of growth. We are seeking a General Manager to lead the next chapter, professionalize and scale the platform, and transform a respected local leader into the premier regional pool brand, with a long-term path to expansion beyond Northern California.

The opportunity

This is a rare chance to lead and operate a durable, high-trust brand, in a premium market with meaningful whitespace in adjacent counties and strong demand tailwinds. The GM will inherit a proven foundation and will be responsible for building a scalable operating system, deepening leadership talent, and driving profitable multi-market growth.

This role offer a unique opportunity to lead a trusted, enduring brand in a premium market with significant room to expand across neighboring counties. This leader will step into a strong foundation and be responsible for building a scalable operating model, strengthening leadership capabilities, and driving profitable growth across multiple markets.

Role summary

The CEO is responsible for overall strategy and performance of the business, including growth, profitability, customer outcomes, culture, and expansion plans. You will lead and develop a high-performing executive team and establish the operating cadence, metrics, and systems required to scale across Northern California and beyond.

Core responsibilities

1. Strategy and growth leadership

• Set and execute the multi-year strategy to become the regional pool leader across construction, remodels, and service.
• Identify the highest-ROI growth levers across market expansion, product offerings, pricing architecture, and brand positioning.
• Build the roadmap for entry into adjacent Northern California markets and eventual out-of-region expansion.
   

2. Full P&L and capital stewardship

• Own company-wide P&L, budgeting, and forecasting.
• Increase profitability through improved job costing discipline, labor productivity, procurement, and change order governance.
• Partner with ownership on capital allocation priorities, including systems, fleet, equipment, and talent investments.
   

3. Platform operating model

• Design the target org structure for a multi-location business.
• Establish standardized playbooks for the end-to-end lifecycle: lead intake, design, estimating, permitting, build, turnover, service handoff, and ongoing maintenance.
• Implement a performance management system with clear KPIs and accountability by division.
   

4. Construction and remodel excellence

• Strengthen pre-construction, engineering reviews, permitting velocity, and project management rigor.
• Drive measurable improvements in cycle time, on-time delivery, and rework reduction.
• Expand attach rates for premium upgrades, outdoor living adjacencies, and renovation packages.
   

5. Service and recurring revenue scale

• Grow recurring service agreements and increase route density and technician utilization.
• Improve first-visit resolution, response times, and customer retention.
• Build a tiered, high-margin service product ladder from routine maintenance to repairs and modernization.
   

6. Brand, sales, and customer experience

• Elevate the brand to a category-defining regional presence while preserving the heritage and trust earned over decades.
• Modernize the go-to-market engine, including lead generation, pipeline governance, and conversion metrics.
• Install a rigorous customer voice program using NPS, reviews, and referral growth.
   

7. People, leadership bench, and culture

• Recruit and develop leaders capable of running a multi-location enterprise.
• Create a culture of safety, accountability, continuous improvement and training, and pride in craftsmanship resulting in low attrition and high employee morale.
• Build talent pipelines for foremen, project managers, and service technicians.
   

8. Systems and modernization

• Upgrade the operational tech stack as appropriate: CRM, estimating, job costing, scheduling, field reporting, inventory, and customer communication.
• Use dashboards and real-time visibility to drive decisions and eliminate operational blind spots.
• Establish data integrity and performance rhythms that scale.
   

9. Long-term expansion options

• Evaluate organic expansion, strategic partnerships, and potential M&A as future growth accelerants.
• Build integration playbooks that preserve quality while accelerating synergy and scale.
   

What success looks like in 12 to 24 months

• An aligned leadership team with a clear operating cadence and measurable accountability.
• Material improvement in job profitability and service unit economics.
• Faster, more predictable construction and remodel delivery with fewer customer escalations.
• Strong growth in recurring service revenue and technician productivity.
• A defined, proven playbook for launching 1 to 2 adjacent-market operations.
• A brand that is recognized regionally for premium quality and a seamless customer experience.

Key performance indicators

• Revenue and gross margin growth by segment: new build, remodel, service.
• EBITDA improvement and cash discipline.
• On-time, on-budget project delivery rate.
• Permitting and build cycle-time improvements.
• Change order capture and margin protection.
• Service agreement growth and churn reduction.
• Technician productivity and route density.
• Customer satisfaction, NPS, reviews, and referral rate.
• Safety performance and rework reduction.
• Leadership bench strength and employee retention.

Ideal candidate profile

• 12+ years of leadership experience with at least 5 years in a senior executive role leading multi-functional operations.
• Background in pools, outdoor living, construction trades, premium home services, or adjacent project-based and recurring service businesses.
• Proven ability to scale a legacy brand through process, talent, systems, and disciplined metrics.
• Strong understanding of job costing, project margin management, and recurring revenue economics.
• Skilled at balancing premium craftsmanship with standardization and scalability.
• Comfortable partnering with an engaged owner or board.
   

Required experience and capabilities

• Demonstrated P&L ownership.
• Track record improving operational predictability and margin.
• Experience building and leading department heads and GM-level leaders.
• Familiarity with permitting complexity and multi-trade coordination.
• Experience deploying CRM and construction or field-service platforms.
   

Leadership style and values

• Owner mindset with high integrity and high standards.
• Clear communicator who earns trust in the field and the boardroom.
• Energized by legacy stewardship and modern growth.
• Bias for measurable outcomes and decisive action.
   

Compensation and incentives

• Competitive base salary aligned with market and experience.
• Performance bonus tied to growth, margin, and customer outcomes.
• Potential long-term incentive participation for the right leader.
• Benefits, vehicle allowance, and tools required to scale the platform.
   

Why this role

• Lead a trusted multi-decade brand in one of California’s most premium lifestyle markets.
• Build the next-generation operating platform for regional dominance.
• Balance local heritage with modern scale and sophistication.
• Significant whitespace across Northern California with potential for a broader footprint over time.